Social Media Tip of the Week: August 30, 2010

by admin on August 30, 2010

Customization is key. Take advantage of customizable social media sites for your business. Instead of blending into the crowd of average company profiles, try adding your logo, colors, and images that are in line with your brand standards. The more personalized you make your social media pages, the more effectively it presents your brand to the public.

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Social Media Tip of the Week: August 24, 2010

by admin on August 24, 2010

Have you heard about Facebook Places? It is a location-based featured (similar to Foursquare) that allows you to check in at a place of business.  It will also allow your friends to check you in, showing where you are and where you’ve been.  Does this seem like something you do not want to share with others? To edit these settings, go into your Facebook account under “Privacy Settings” there you will be able to edit the settings based on your privacy lists. When you are checked in or a friend checks you into a “Place” an email will come to you, such as the one below.

Privacy can be one of the biggest fears for users of the internet.  Keeping yourself up to date and informed about privacy settings and policies can keep you safe online.

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Five Safety Rules of Social Media

August 17, 2010

Do you consider the internet to be safe? Think about how you use it on a daily basis – and try not to base your judgment on what you’ve seen on the Dateline NBC show To Catch a Predator. Even though the show was meant to be a one-time special program it became a successful [...]

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Social Media Tip of the Week: August 10, 2010

August 10, 2010

Nearly half of Facebook users are over age 35: A significant 48% of Facebook users are over age 35 (iStrategyLabs).  If you’re looking to connect with people over the age of 35 for business, Facebook is a great place to do so.

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Social Media: Just a Fad or Here to Stay?

August 4, 2010

One of the discussions that Marketing Maverick Caroline Melberg of the Social Media Incubator™ has with clients on a regular basis is whether or not social media is just a fad or a trend that will fade away over time.  To answer this, we need to define what social media really is.
Social media includes sites [...]

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Social Media Tip of the Week: August 2, 2010

August 2, 2010

Are you considering ignoring a friend request on Facebook because you’re worried about your personal life and professional life overlapping? Stop worrying! Facebook allows you to create multiple “lists” that you can add specific friends to. You can give each list of friends access to certain pieces of your information and profile. For example, you [...]

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The Difference Between Social & Viral.

July 27, 2010

Pause for a moment and ask yourself, “Who could my man smell like?” Might sound ridiculous, but this question can lead you to a prime example of a campaign starting virally and becoming social; the current Old Spice video campaign. This series of videos feature former NFL wide receiver Isaiah Mustafa, known in these commercials [...]

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Social Goes Mobile: Part 2

July 21, 2010

In regards to last week’s Part 1 of “Social Goes Mobile,” it’s evident that having an unlimited amount of news and information at your fingertips has dramatically changed both social behaviors and business practices.
But why should a business owner care? Caroline Melberg explains more of exactly what mobile social media offers.
“For a location-based business, these [...]

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Social Goes Mobile: Part I

July 19, 2010

If you’re making plans for a night out, why not let the plans come to you? It’s becoming quite evident that mobile is the new social, and location-based services are the bridge business owners are crossing to get there.  Location-based services include sites like Foursquare, Gowalla and Loopt.  As an article in Friday’s Star Tribune [...]

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What Are Your Customers Saying About Your Brand?

July 9, 2010

Putting an ad on a billboard, on TV, or in print media can give your brand great exposure to a large market. But how much does that market actually trust your ad and its message? Yes, it matters how you’re getting your message across, but it also matters who is communicating to others about your [...]

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