When it comes to social media and online marketing, there are plenty of options for businesses to get their content out to the public. One of the platforms that tends to get thrown on the back burner, behind sites like Facebook, is Pinterest.
Why should Pinterest get more attention? According to analytics shown by Jason Smith of readwrite.com, Pinterest beats Facebook in a number of categories.
- Pinterest traffic spent 60% more money than traffic from Facebook.
- Pinterest traffic converted to a sale 22% more often than Facebook
- Facebook traffic bounced 90% of the time, compared to 75% for Pinterest
So what can you do to engage your Pinterest audience? Here are three simple pointers:
- Have a plan. Don’t just set up a page and start randomly posting. You’ll want to lay out exactly what boards you want. A great example of proper Pinterest use is Kohl’s, who has a board for clothing, shoes, kitchen products, outdoor products and much more.
- Connect with your followers. Do you have a product that you can show people using? Start pinning pictures of customers with your product, much like Elizabeth Daniel New York did. Or run a contest to engage your audience. In 2012, there were some great uses of online marketing campaigns on Pinterest.
- Keep your content fresh. Be sure to constantly keep your newest and most intriguing content pinned. Once a product or service gets old or replace, make sure you are removing it and replacing it with the next great product you are offering.
As with any social media platform, it is best to establish a plan before setting up a page and starting engagement on Pinterest. Measure, review and analyze on a regular basis to see if Pinterest – along with your other social media activities – is right for your business.
Does your business use Pinterest? Have you seen it hurt or help your business? Let us know in the comments below!