Earlier today, Caroline Melberg of Small Business Mavericks and the Social Media Incubator gave a beneficial presentation at a morning event for the Wayzata Chamber of Commerce. Caroline explained how quick response (QR) codes can be used as a valuable and measurable business tool.

Here are a few key points from Caroline’s presentation:

- Have a goal or a plan for your QR Code that integrates with your overall marketing efforts

- Link your QR Code to a landing page that is optimized for mobile viewing

- Make sure to measure your results so you know what’s working best

Want to see more of Caroline’s presentation? Take a look at the presentation here:

A big “thank you” goes to the Wayzata Chamber of Commerce and all of those who were in attendance this morning!

If you have any further questions about QR codes and how they can help your business, contact us to find out more!

Have you heard about the new Google Instant? It’s Google’s new feature that is meant to give you instant results and predict your search while you type in the search bar. By predicting your search and showing results before you finish typing, Google Instant claims it can save two to five seconds per search. Even though this feature is meant to give convenience and speed to users, there seems to be quite a bit of discussion right now about this new feature being the “death of SEO.” Could it be true? Marketing Maverick Caroline Melberg believes that idea is completely wrong.

“Google Instant actually makes keywords, particularly long-tail keywords, even more important,” said Melberg.  “What I’ve noticed since I started watching social media and this whole evolution is that every advancement and move forward has keywords as a pivotal point. They just keep getting more and more important and Google Instant is no exception.”

So give Google Instant a try and let us know what you think!

Search Engine Optimization (SEO) is the process of strategically positioning your website to appear within the search engine results when your potential customers and clients type keywords into the search engines looking for the products or services you offer.  By strategically positioning yourself to appear, you’re “fishing where the fish are” so to speak, and giving yourself the best opportunity to have your prospects consider your business when making a purchasing decision

According to Marketing Maverick Caroline Melberg, strategic websites are a must. “89% of all purchases are now first researched online,” said Melberg. “If you have a business selling a product or a service, your potential customers and clients are first researching you online before determining where to make a purchase.  Even if you don’t sell directly online, your potential clients are going to look for you first on the web, to gauge whether you are for real or not, before placing a call or scheduling an appointment.”

Is your website an effective tool for your business?

With today’s social media tools, access to communities of prospective buyers is at the fingertips of small organizations – something that in the past has only been accessible to larger companies with multimillion-dollar budgets. However, the challenge for most organizations is managing the execution of social media in a manner that is relevant, measurable and effective.

Too often small and mid-size businesses try to utilize Web 2.0 social media tools such as blogs, LinkedIn and Twitter without a plan in place to ensure their success. Come learn how to get your company on the right track!

Attend this seminar and learn:
• Why social media is so critical for your business
• Why social media has become more critical NOW than ever before
• How to approach social media strategically so you can create an effective plan that really gets results.
• How to integrate social media with your brand

Presenters are:

Caroline Melberg,

Small Business Mavericks

Cindy Leines,

C.E.L. Public Relations

Space is limited so CALL NOW to reserve your spot!
Cost: $50/person
Tuesday, April 13 at C.E.L.
8:00 – 9:30 a.m.
Contact Chelsea Janke at chelsea@celpr.com or call 763.559.6058