A common misconception about social networking sites is the idea that they exist in a virtual playground. Sure, they are entertainment, but some individuals question whether or not they are a tool for businesses. More specifically, many business owners are concerned that the average Facebook user is not typically part of their target audience. Others even stereotype avid online users as apathetic about reality and label them as being cut-off from actual relationships, or anti-social. However, new research has proven otherwise…
A recent study by the Pew Research Center’s Internet & American Life Project found that Facebook users are trusting, supported by many, and are more politically engaged than those who do not use the social networking site. This means that the average social-networking consumer is more often grounded in the real world, expressing himself/herself openly and shares valued opinions in a network where friends are easily influenced.
Since this study reveals that the typical Facebook user is a loyal friend and consumer, it is evident that the site is an ideal market to create buzz for business. Reaching your target audience through Facebook is another powerful marketing tool for your brand.
Are you using social media to increase your return on investment (ROI)?