You’ve likely heard people refer to “high quality content” online. This phrase is typically used in reference to website content, and you’ll often hear people say that if you want to rank high in Google’s search index, then you need to produce high quality content. But what does that mean?
Most importantly, “high quality” content should be unique. That is, it shouldn’t be plagiarized or lifted off of another website (or copied from your website or anywhere else you’ve used that content online). That criteria alone, however, isn’t enough to qualify your content as “high quality.” But it is a start.
More and more, Google is looking at the authority rating of the content producer. In the old days, Google wanted to know that a specific website on which content was published was a reputable website. They still do, to a degree. However, Google is also now looking at the reputation of the individual author of content. In other words, if you regularly write a column for a well known and well respected website in your niche, then simply being published on that site isn’t enough. You need to maintain a stellar reputation everywhere else online or Google may not see your content as high quality.
How do you do that?
That’s a good question. The answer isn’t all that simple either. But I can give you a few principles to work with.
First, you should have a Google+ account in your real name – or the name that you publish your content under. By having a Google+ account that is associated with your publishing name, you are taking the first step to building a trust relationship with Google.
Secondly, your website should be free of malware and not be associated with spam. Make sure your website does not have duplicate content, and does not have spammy links pointed to it from other sites online. Tie your website to your Google+ account and make sure it has its own solid reputation apart from yours.
Thirdly, stay active in social media and produce quality content on your social media sites. Associate those social media accounts with your Google+ identity and your website and/or blog as your main hub.
Today, you’ve got to be diligent to protect your online identity and online reputation. If you build yourself as a social authority in your niche and operate within Google’s guidelines, you are more likely to be considered an authority and your content will be looked upon favorably and considered high quality.