Are you one of the many magazine readers who have been scanning up a storm while flipping through the pages of favorite publications? According to Nellymoser, a mobile marketing firm, the use of their QR codes by magazines has spiked by 228% over the last year.
What does this mean for the publications? “It’s clearly a great opportunity for the print industry to keep up with the ever-increasing use of technology,” said Online Marketing Strategist Caroline Melberg. “Since 40% of mobile phone users have smartphones – and that number is increasing – the use of QR codes will most likely continue to grow.”
BizReport.com reported on the findings, sharing that 2011 saw a major increase in the printing of QR codes. “In 2011 almost 4,500 QR codes appeared within ads and editorial of the U.S.’s top 100 magazines. The year started off with 352 codes in Q1. It grew to 1,899 in Q4, which is 439% growth,” reported Helen Leggatt of BizReport.com.
So if printing QR codes in a magazine has a positive outcome, is it better to add more codes per issue, or will that overwhelm readers? The information showed that the more QR codes that were added in a magazine, the higher the response rate.
“QR codes are a powerful business tool because their results are very measurable,” said Melberg. “It’s very simple to use a QR code creator that allows you to track the results to see how many readers are scanning the code. You can test the effectiveness of your ads by comparing their numbers to one another to see which ones have the highest response rates.”
Do you think QR codes are helpful? Do you think they will have longevity in the online marketing world?