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How to Create Safe Passwords

November 26, 2011

Are you having trouble keeping your personal information password-protected without even knowing it? A recent article by Forbes.com serves as an excellent reminder that your secret password might not be so secret. The site has included a list of “25 ‘Worst Passwords’ of 2011,” and you might be surprised by some of them. While identity [...]

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What’s Your Company’s Social Media Policy?

November 21, 2011

Do you have a social media policy in place for your business? A recent study by Grant Thornton LLP and Financial Executives Research Foundation, Inc. (FERF) has provided a few statistics that might make business owners consider putting a policy in place. A press release from Grant Thornton LLP finds that “executives of public and [...]

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Your Online Posts – Including Facebook – Will Soon Be Found by Google

November 8, 2011

Remember that funny post your friend shared on Facebook last month, but now you can’t seem to find it? Google it! The search engine giant will soon begin indexing posts on Facebook and other sites and showing those comments in Google search results. Will this apply to absolutely every Facebook user? The answer is no. [...]

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Pricey Top-Level Domains vs. Strategic SEO

November 2, 2011

In a recent article in Ad Age, reporter Judy Shapiro explained that the Internet Corporation for Assigned Names and Numbers (ICANN) proposed the release of a new Top-Level Domain (TLD) Program.  TLD’s are what falls at the end of a domain: .com, .net, .org, .biz, and so on.  ICANN believes there is a market out [...]

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“The Social Media Revolution” Has Been Updated on YouTube

October 20, 2011

A YouTube video based on a #1 international best-selling book, Socialnomics, by Erik Qualman, has recently been released.  Social Media Revolution 2011 is a three-minute video with the latest facts on how social media affects our communication, business, and the way we live our lives overall.  While the new video is full of remarkable information, [...]

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Twitter Study: Using Your Tweets as a Mood Ring

October 11, 2011

Do you see a pattern in your mood throughout the day? How about throughout the week, or through seasons? If you’re a social media user, your posts could indicate patterns in your mood changes. The New York Times recently released an article about a study conducted by Cornell University that examined “the emotional tone of [...]

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Automate or Not? Making Your Clients Wonder if You Are Human Online

September 13, 2011

Social Media Strategist Caroline Melberg shared a recent experience with a client that reaffirmed her opinions about automating all of your online communication. “I was talking with a prospect recently about social media, and as I explained how we could help him manage his social media activities, he asked me, ‘Aren’t there tools that let [...]

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