They say life is like a box of chocolates. You never know what you’re going to get. Social media for your business can be the same way. If you don’t do your research, it can be like reaching into that box of chocolates and taking random chances on what result you’ll get!
If your business is on social media, it can be a struggle to determine which platforms could be best for you in the long run. CEL helps many clients determine how, or if, social media can be a player in their integrated marketing strategy.
The social media platforms and how you use them can depend on many different components:
1) Your business and target audience:
Do some research and find out what businesses similar to yours in similar markets (including your competitors) are doing on social media. How are they integrating it with the rest of their marketing? Are they getting traction?
You also want to be aware of who in your target audience is most likely on the different social media platforms. Things like age, gender, and profession can determine where someone may spend their time online.
2) Your checkbook
Some platforms may only work for you if you are willing to pay. For example, if you’re going to be on Facebook, you will get the most results by boosting posts or experimenting with ads. However, it may not be the best place to spend your money. Maybe your target audience can be better reached through LinkedIn sponsored posts.
3) Man power
It’s important to consider how many employees you want to administer social pages and how much time they might have. The less man power, the more you’ll need to prioritize platforms and weed out the unnecessary ones. If you have man power and time, you also don’t want to do too much. However, it gives you the options to experiment a little.
There is a social opportunity for almost every business. The bottom line is that it is important to do your research to find what social networks you should be investing time and money in down the road.