Social media is more than just a hobby or form of communication – it has become a valuable PR & marketing tool for companies of all sizes to increase return on investment (ROI). But for all businesses, it’s important to keep in mind that not all social media sites are right for every company. Why? The answer is because first you must find the right sites to reach your target market and cannot simply aim at the general public.
Some might say, “I don’t know what to say or post on social media sites – I’m not a blogger.” In order to use social media as a business tool, you first must use your expertise, in whatever area it may be, to educate and engage your audience in a discussion. Presenting yourself as an expert in your field is key to increasing your social authority.
Are you strategically engaging your audience in a discussion to increase your ROI?