In this time of ever-changing social media tools, most of us wonder how we can keep up with it. Every day the question “how does social media really help my business?” is asked. Like all marketing tools, it should continue to be reassessed and updated. Here’s what I know for sure… social media is not a hobby (at least not for those of us busy running companies.) It IS an effective business tool when managed and implemented strategically. (Of course, there are those fortunate few who happen to hit it right on the mark without planning or integrating their social media efforts with other marketing.) For those skeptics of social media, ask yourself, “Are my customers and prospective customers finding me when they “Google”? If you’re not on the first page of the search, you’re missing an incredible opportunity …and social media is the answer.