A pressing need is emerging for all types of businesses – or I should say for all types of brands. This increasing need is to communicate brand identity, or who you are as a brand, and what you stand for. Now more than ever, this need is being communicated through social media in a far more consistent, strategic and global way.
Marketing Maverick Caroline Melberg sees this strategic approach as a necessity rather than an option. “The importance of strategic communication needs to be the focus when you embark on a social media program for your business,” said Melberg. “Too many people feel that they can take social media in-house with an intern or an employee with little to no professional training, only to discover that the new-hires don’t have the writing chops or marketing background to maintain their brand integrity.”
Make sure to approach social media as you would with any other aspect of your business – with a planned strategy that will maximize your brand’s effectiveness.